Mumbai - 2018 did not bring luck to Shah Rukh Khan, Aamir Khan and Salman Khan. The film, starring the three popular actors, was found to be a failure.
Just look at Shah Rukh Khan's latest film, Zero. The film which aired on this year's Christmas holiday was not very powerful, attracting viewers to the cinema.
Made with a budget of Rp. 400 billion, until the ninth day of its broadcast, Zero still was unable to enter the Club Rs 100 crore or film with an income of around Rp. 200 billion. Zero's current income is still at Rp 170 billion in India.
Even more painful, Shah Rukh Khan lost to Janhvi Kapoor, a newcomer whose film successfully entered Club Rs 100 crore. In fact, the film budget is no more than Rp. 40 billion.
Things that were not much different were experienced by Aamir Khan with Thug of Hindostan which was released when Dilwali, also the film Salman Khan, Race 3.
According to Indian film critic and expert Girish Johar, the failure that happened to Shah Rukh Khan, Salman Khan Shah Rukh Khan's film - Aamir Khan - Salman Khan This Year Failed and Aamir Khan was not because their big names had now faded.
"I disagree that they are no longer able to attract the audience. The proof is that the first day of the film was successful, isn't it? Their name is still very strong to attract audiences on the first day. reported by Pinkvilla, recently.
More cruel
Girish continued that at present the film audience in India is getting crueler. When they come to the cinema and see a film not providing very good content, they will spread it easily everywhere via cyberspace and influence prospective viewers who have not yet been to the cinema.
"What makes Trio Khan fail is bad content. Although their names are very large, but the audience wants a slick story. With lots of good content scattered on a digital mini series that can be enjoyed at cheap prices, viewers expect more when they pay a lot to watch on cinema, "he said.
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